Customers enjoy the feeling that they are more than just a number or a face to a retailer, and you need to remember that when you initiate your autoresponders. While it does take more effort to customize them, you will get a better response from your readers. If you start it out with their name instead of Dear Customer you have a better chance that they will continue reading it instead of blowing it off as junk mail.
Dealing with your consumers online is very different than when they walk into a brick and mortar store. If it is a store they frequently visit then they likely get greeted by their name each time they enter the store. You need to give them that same individualized attention when you are corresponding with them online. Even though it is quite likely you will never see them face to face, you need to convey the message that you appreciate their business and view them as an individual.
Offering quality customer service is an essential link to any business, regardless of it being online or one that the customer walks into. Your customers want to know you are going to support them before they make the purchase, at the time of their purchase, and after they have committed to buying something from you. With excellent customer service, you can expect to transform lookers into buyers and buyers into repeat customers for your online business.
You can use autoresponders in many different aspects of your online business, and all of them can address the individual by name. It is a good idea to use autoresponders to let customers know you have received their inquiry and you will be responding shortly. You also want to use them to thank them for their purchase so they know the transaction was successful.
You will be able to set up personalized autoresponders by using a variety of different codes. After you have written up the various messages you plan to use, these codes need to be inserted where you need personalized information to be added. If you aren’t using personalized autoresponders you need to start. If you are skeptical that they will help with improving your response rate, try it, and compare the results.
Using personalized autoresponders is an excellent way to build the level of trust between you and potential customers. Everyone wants to know they are valued and appreciated so make sure you offer this option to your customers. It is very easy as well as cost-effective to use personalized autoresponders for your communications with those on your opt-in list.
All of the information you need to include in your personalized messages can be collected when the person opts-in. Generally, all you are going to need is their first and last name as well as their e-mail address. Some business owners prefer to only ask for their first name and that is acceptable. It is entirely up to you to decide which method of personally addressing those on your opt-in list you would like to use.
